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Why we collect personal information
We may need your personal information to help us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focuses on categories of greatest interest to you. In addition, your information helps us keep you posted on the latest product announcements, software updates, special offers, and events that you may like to hear about. If you do not want MacResource to keep you up to date with MacResource news, software updates and the latest information on products and services click www.MacResource.com/contact/myinfo and update your personal contact information and preferences.
What information we collect and how we may use it
There are a number of situations in which your information may help us give you better products. For example:
• We may ask for your information when you're discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product.
• When you interact with MacResource, we may collect information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the Apple products you own, such as their serial numbers and date of purchase; and information relating to a support or service issue.
• We also collect information for market research purposes -- such as your occupation and where you use your computer -- to gain a better understanding of our customers and thus provide more valuable service.
• We collect information regarding customer activities on our websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products, and Internet services are of most interest to them.
• We may use information to provide products that you have requested as well as for auditing, research, and analysis to improve MacResource's products and services.
Your Store ID and related information
The MacResource website allows you to create a Store ID based on your information. This saves you time and allows for easier use of our web services. Here's how it works: You create a personal profile -- providing your name, phone number, email address, and in some cases your mailing address or a credit card number -- and choose a password and password hint (such as the month and day of your birth) for security. The system saves your information and assigns you a personal Store ID -- typically your email address, because it's unique and easy to remember. The next time you order from the MacResource Store, all you need to do is enter your Store ID and password; the system looks up the information it needs to assist you.
Publicly displayed information is public
If you use a bulletin board or chat room on a MacResource website you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. MacResource is not responsible for the personally identifiable information you choose to submit in these forums. For example, if you choose to make information, which was previously non-public, available by enabling certain user features, MacResource will collect that information from your interaction and the information will become publicly available.
When we disclose your information
MacResource takes your privacy very seriously. MacResource does not sell or rent your contact information to other marketers.
Within the Apple Group
To help us provide superior service, your information may be shared with legal entities within the Apple group globally who will take steps to safeguard it in accordance with MacResource's and Apple's privacy policies.
With our service providers, vendors, and strategic partners
There are also times when it may be advantageous for MacResource to make certain information about you available to companies that MacResource has a strategic relationship with or that perform work for MacResource services to you on our behalf. These companies help us process information, extend credit, fulfill customer orders, deliver products to you, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with MacResource's policies, except if we inform you otherwise at the time of collection. Without suppling such information, it may be difficult for you to purchase products, have products delivered to you, receive customer service or access certain services, offers, and content on the MacResource website.
At times we may be required by law or litigation to disclose your information. We may also disclose information about you if we determine that for national security, law enforcement, or issues of public safety, disclosure is necessary.
How we protect your personal information
MacResource takes precautions -- including administrative, technical, and physical measures -- to safeguard your information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
The MacResource Online Store uses Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the MacResource Online Store, you must use an SSL-enabled browser such as Safari, Netscape Navigator 3.0 or later, or Internet Explorer. Doing so protects the confidentiality of your personal and credit card information while it's transmitted over the Internet.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari.
Integrity of your personal information
MacResource has safeguards in place to keep your information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct any information you have provided. You can request a copy of your information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.
Cookies and other technologies
As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. MacResource will not use the information collected to market directly to that person.
In some of our email messages we use a "click-through URL" linked to content on the MacResource website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we use pixel tags -- tiny graphic images -- to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we're sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in the United States.
Our companywide commitment to your privacy
As we said, MacResource takes protecting your privacy very seriously. To make sure your information is secure, we communicate these guidelines to MacResource employees and strictly enforce privacy safeguards within the company. In addition, MacResource supports industry initiatives to preserve privacy rights on the Internet and in all aspects of electronic commerce.
MacResource's website has links to the sites of other companies. MacResource is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.
If you do not want MacResource to use your information, to communicate future sales, service or promotions, please let us know. Naturally, if you notify us that you do not want us to use your information for a particular purpose, we will not do so.